With fabrics and detailing coming mainly from India, color inspirations are ubiquitious – from the bolts of new fabrics to the glittering displays of bangle bracelets in New Delhi boutiques – vibrant colors and patterns are a trademark of the Shubrah line.
But some of the loveliest inspirations can also be the most personal. While chic and high-fashion on one level, the Shubrah line has elements of whimsy as well . . . such as that inspired by the designer’s daughter, Shreeya. An avid dog lover, Shreeya created the adorable doggie logo for the Mishtee line of t-shirts for men, women, and children.
Design is really a reflection of how the designer sees the world . . . how she translates disparate sources of inspiration into a cohesive line of products. For the Shubrah fusion fashion line, it’s about the natural, the whimsical, and the art of pulling it all together into “environmentally aware chic”!
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